Neeraj Shrestha

Coles has hundreds of exciting, innovative products across the store that are both great quality and value. Coles, is an Australian supermarket, retail and consumer services chain founded in 1914. Coles also sells its own private Coles branded labels products in their stores. It is a mid-price range brand designed to match other established branded products. Among them, Coles branded milk is also one of the highest selling products in the store even with the other competitor's brands like Dairy Farmers and Devondale. Now let's look at how coles is promoting their private label branded milk. Coles branded milk on shelves   "Awareness" Coles publishes catalogues every week to promote and let their customers know about different products and discounts they can have if the customers buy the product in that specific week. The catalogues are made public on their website and printed versions of catalogues are made available to all the customers for free to take in front of t